It was one in seven (15 per cent) for Apple's equivalent. The research also showed that one in five (22 per cent) apps in Google Play's games category raised all four of the red flags for suspicious reviews. The analysis revealed that apps on Google Play using paid-for reviews had a significantly higher proportion of five-star reviews - 60.5 per cent in the case of one dating app, compared to 9.7 per cent for market leader Tinder.įor the health app, five-star reviews made up 45.8 per cent of reviews, while Garmin – which makes fitness trackers – had just 6 per cent. Which? created a model based on four red flags - higher numbers of positive reviews, review 'surges' over a short space of time, reviews that are short in length and high subjectivity in five-star reviews. They also pretended to be developers looking for fake reviews for an app, and were approached by several users offering reviews for as little as £1.70. Which? researchers analysed almost 900,000 reviews across both the App store and Google Play between December 2022 and January 2023.
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